Concentrated energy
The heating element sits in the middle of the stick. Heat has to travel outward through the tobacco, and it loses intensity on the way.
Dual-chamber heating
Two chambers, used in sequence
ClooX runs two heating cycles on the same stick. The first chamber heats the core. The second surrounds the stick and reaches the outer layer that centre heating never touches.
The limitation
Centre heating only works on the centre
Most heated tobacco devices use a centre pin or blade. Energy is delivered to the middle of the stick and falls off sharply towards the perimeter. In practice, a large part of every stick never reaches the temperature it needs.
A partially used stick
After a session the core is spent while the surrounding layer is still largely intact — material the user has paid for and does not consume.
One session per stick
Because the second half of the stick is unreachable, the user replaces it. The cost per session stays high and so does consumption.
Cross-section
What the stick looks like after heating
A simplified cross-section of the stick. Orange marks tobacco that has been brought up to temperature; grey marks tobacco that never got there.
Brought up to temperature
Never reached temperature
Illustrative cross-section — not to scale.
The sequence
Four steps, one stick
The routine adapts what users already do. Nothing about the first session changes — the difference is what happens next.
Load the stick
The stick goes into Chamber 1 exactly as with any centre-heating device.
Session one
Chamber 1 brings the core up to temperature. This is the draw your customers already know.
Re-seat the stick
The same stick moves to Chamber 2, which surrounds it rather than piercing it.
Session two
Chamber 2 heats from the perimeter inward and works the outer layer the first session could not reach.
Inside the head
Two heating geometries, one device
The two chambers are built differently because they have different jobs. One drives energy to the centre; the other applies it around the outside.
Chamber 1 — core heating
A centre element delivers energy directly into the middle of the stick, the same principle used across the category. Character and draw time stay familiar, so the first session requires no relearning from your customers.
Chamber 2 — wrap heating
The second chamber surrounds the stick and applies heat from the perimeter inward. Because the outer tobacco is finally brought up to temperature, the second session carries the aroma and intensity that the first one left behind.
What it changes
Three things your channel will notice
A second session worth having
Because the outer layer is now heated rather than discarded, the second round is richer and more aromatic than the first — not a weaker repeat of it.
A lower cost per session
One stick covers two sessions. For the end user that means less spend on consumables for the same number of sessions, which supports retention and repeat purchase.
A visible difference
“It heats the stick twice” is a claim a customer can verify with a second draw. That is rare in a category where most products look and behave alike.
Compliance statement
What we do and do not claim
ClooX is a heated tobacco product. It is not a smoking cessation product, and no reduced-exposure or reduced-risk claim is made for it or for the technology described on this page. Every statement above concerns heating geometry, flavour experience and consumable efficiency only. Partners are responsible for ensuring that any adaptation of this material complies with the tobacco advertising and labelling rules of the markets they serve.
Next step
See the device in your market
Tell us where you distribute and we will send specifications, sample arrangements and pricing structure.