A product with a difference
Two heating chambers instead of one. In a category full of near-identical devices, that is a genuine talking point.
Partnership
Become a ClooX partner
We supply licensed distributors, wholesalers and brand owners. Whether you want finished ClooX units for your channel or your own brand on the same hardware, the programme is built around your market.
Why ClooX
Four reasons this is worth your shelf space
Repeat-purchase logic
Users get two sessions per stick. Lower consumable spend per session gives them a reason to stay with the platform.
Tooling already in place
Moulds and production processes are established, which shortens the path from enquiry to first shipment.
Support that scales
Photography, shelf cards, training material, documentation and a defined warranty process — from the first order.
Models
Four ways to work with us
Most partners start with one model and move into another as volume grows. There is no obligation to combine them.
Distributor supply
Finished ClooX devices and packaging, supplied to your market under the ClooX brand.
Wholesale
Volume supply to wholesalers and retail chains that already carry heated tobacco ranges.
OEM
Your brand and artwork on the ClooX hardware, with packaging built to your requirements.
ODM
Development against your specification, including custom colourways and configuration.
What you get
Support built into the programme
A device is only half of a supply relationship. These are the commercial and operational pieces we put behind it.
- Sample units for evaluation and trade testing
- Product photography and shelf-ready marketing assets
- Technical documentation and specification sheets
- Sales training material for your field team
- Packaging and labelling adapted to your market
- Defined warranty terms with a workable claim process
- Volume-based pricing tiers
- Territory arrangements, discussed market by market
Onboarding
From enquiry to first order
Tell us your market
Country, channel, expected volume and whether you are interested in ClooX branding or your own.
Qualification
We confirm licensing, distribution capability and regulatory requirements for your territory.
Samples and terms
Sample units, specification sheets and a pricing structure based on your volume and configuration.
First order
Production, packaging, documentation and shipment — with a named contact for after-sales.
What we ask of partners
Compliance is part of the deal
Heated tobacco is a regulated category everywhere it is sold. We would rather turn down an order than place a partner in a position that damages the brand or their licence.
Requirements
- A valid licence or registration to trade tobacco or nicotine products in your territory
- An identifiable distribution channel or retail network
- Ability to operate age verification at the point of sale
- Commitment to local advertising, labelling and tax rules
Marketing boundaries
ClooX is a heated tobacco product. It is not a smoking cessation product, and no reduced-exposure or reduced-risk claim is made for it.
We ask partners to keep marketing to product characteristics — heating technology, flavour experience, build quality and consumable efficiency — and not to make health-related claims of any kind.
Any partner material referencing the product should be able to pass review in your market. We are happy to look at drafts.
Questions
Frequently asked
What is the minimum order quantity?
MOQ depends on the configuration — ClooX-branded retail packaging, private label, or a fully custom colourway all carry different setup. Tell us the market and the volume you have in mind and we will give you a specific figure rather than a generic one.
Do you offer OEM and ODM?
Yes. OEM means the ClooX hardware carrying your brand and artwork. ODM means development against your specification, including custom body colours and packaging. Tooling for the current platform is already in place, which shortens both routes.
Can packaging and manuals be produced in our language?
Yes. Manual language, warning labels, box artwork and warranty documentation are configured per market. Send us the requirement for your territory and we will confirm what can be produced.
Are sample units available?
Sample units are available for evaluation and trade testing. Send us your company details and intended market and we will confirm arrangements.
Do you supply the consumable sticks as well?
No — ClooX supplies the device. The consumable is sourced in your own market by whoever holds the licence to sell it there, which in most territories is not the hardware supplier. Keeping the two apart keeps your registration and your import paperwork on the right side of the line. The device is built around the widely used TEREA stick format, so the consumable already on shelf in your market is the one your customers will use with it.
Who do we contract with?
Orders, invoices and warranty are issued by our Hong Kong entity; assembly is carried out by a licensed manufacturing partner in Shenzhen, which holds the production licence required for this product category. If your procurement process requires the manufacturing site to be named on the documentation, tell us and we will confirm what can be declared.
Do you offer exclusivity?
Territory arrangements are discussed market by market, usually in connection with committed volume. Nothing is granted automatically — but nothing is ruled out either.
What certifications does the device carry?
The device ships with the test documentation for its electrical and battery configuration, and compatibility testing against TEREA-format sticks is part of the current build. Certificate numbers and report copies for the build you are buying are issued with the quotation, so you are looking at the paperwork for the units that actually ship.
Certification requirements differ by market. Where a certificate you need is not currently held, we will tell you what would be involved rather than leave it open.
Which markets do you currently supply?
We are opening distribution in three regions: the Middle East, South-East Asia and Europe. Each has a different route to market — Gulf states through G-mark and SASO-type conformity schemes, Europe through CE/UKCA documentation plus whatever local notification your authority requires, and South-East Asia through national schemes that differ country by country. In all three the importer carries the local registration, and our job is to supply the technical file behind it. Tell us your market and we will confirm exactly what applies to the build you are buying.
Apply
Start the conversation
Tell us who you are, where you distribute and what volume you are considering. We will respond with programme details and commercial terms.